Intensity is the emotional part communication. Communication is both words and emotion. Here is what’s really powerful : WORDS LOADED WITH EMOTION. See that what’s unbelievably powerful.It can move nations. It can help people change directions. It can establish an ideology, for good or for bad.
Look at Hitler, Stalin, Lenin, at his ability to preach. As wrong as they were, they believe it with all their heart. Disasters result. But they put everything they had into it, the emotional content was unbelievable, powerful. Yes it is an evil direction, but it can also be used in the GOOD DIRECTION. This intensity, strength, power, emotion.
Words are like a little straight pin. A You know pin? What if I took one of the straight pin, and throw it to you, and it hit you in the face or in the hand. You feel it. That’s my word that got you. But what if took that little straight pin and wire it to the end of the iron bar, about maybe five minutes. And then I let you have it, see I can drive the pin to your heart. The iron bar is the emotion, the pin is the word. Here is the craft : IN CONVERSATION IS THE CRAFT, DON’T GET LAZY IN LEARNING THIS CRAFT. Because it will serve you so well at home, in the marketplace, in your career and making your fortune. This craft of the communication.
Here is the combination : Well chosen word mix with measured emotion. Not only the word that have to be well chosen, the emotion has to be well measured. Meaning : not too much power for a minor point. The actor on the stage or in the movie, in giving a performance, has to learn this craft, of the right amount of emotion with a dialogs in the words that will be spoken.It can be so powerful if it is measured well. See if you had a powerful point, and a little bit of emotion, that would make sense. Nobody will get it. Nobody will say : Wow such a powerful point, it’s not a very strong emotion.
So then you can, c’mon, too strong with some minor point. You know sometime kids have a legitimate objection. "You’re making too big deal." And sometimes parents have a tendency to do that. To make a big deal out of a little deal. So here’s the key : Make a big deal out of the big deal, and smaller the emotion content, on a little minor deal. That’s an art, the craft.
When you go fishing, what are they say?
“Don’t pull too hard, you’ll loose the fish.
Don’t give them too much line , they’ll get away."
So it cal PULL PULL PULL - easy . . easy . . easy..
That’s like the communication.
Strong but not too strong.
Close but not too close. (give me a little more room…)
Adjust your style to fit the occasion, and the emotional content so that it works, make sense, that when you burst on the scene it’s called for, the point is called for that much emotion. This is the craft, don’t get lazy here. Why? Because the pay off is so great, whether it’s working on the job, or advancing your career, or at home with your family, or communicating with your spouse.
Whatever it is, craft your communication. Be a little more aware, and just ask your self : COULD I POSSIBLLY GET BETTER AT AFFECTING PEOPLE WITH MY LANGUANGE, WORDS, STYLE, AND MY EMOTIONS AND ALL THE REST. And the answer if YES ! We all could. I could, YOU COULD ! That’s why I’m here, to practice my craft as well I deliver this lecture, and message. To see if I can be better this year than I was last year.
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